“I was in too many places at once. I was putting out fires, but not really sitting in my sweet spot or equipping my team to solve problems on their own”

Mitzi didn’t feel at home giving feedback, so it wasn’t something she was making space for. When challenges arose, her initial reaction would be to solve the problem herself, leaving her overwhelmed and her team feeling disempowered.

“I was running my own business for a few years without ever articulating why I worked or the values that framed how we worked. I knew I needed to articulate my values not just for me but also for the rest of my team.”

The business needed a clear articulation of its brand values and cohesion of these values across the entire organization in order to build a strong company culture, unite the team, and ensure future hires were aligned.