“I felt like I was in a place where I didn’t really know how to be a manager and like I was feeling my way through the dark. I needed to explore what leadership looked like with a bigger team”

In 2020, Arcade grew from having just 4 employees and 2 contractors to employing 15 full-time staff members, who suddenly all looked to Mitzi for leadership.

“I wanted to have confidence in who I am as a leader and what I bring to the table. I didn’t want to try and emulate another person”

Arcade was working with larger clients and stakeholders, which left Mitzi feeling less experienced and more unsure of herself in meetings. She wanted to feel more confident.

“I was in too many places at once. I was putting out fires, but not really sitting in my sweet spot or equipping my team to solve problems on their own”

Mitzi didn’t feel at home giving feedback, so it wasn’t something she was making space for. When challenges arose, her initial reaction would be to solve the problem herself, leaving her overwhelmed and her team feeling disempowered.

“I was running my own business for a few years without ever articulating why I worked or the values that framed how we worked. I knew I needed to articulate my values not just for me but also for the rest of my team.”

The business needed a clear articulation of its brand values and cohesion of these values across the entire organization in order to build a strong company culture, unite the team, and ensure future hires were aligned.